About Me

I’m Chris Lawrence, Founder and Principal Consultant of 8Day.

I help technology and SaaS companies unlock revenue growth through structured go-to-market strategy, operational optimization, and actionable insights.

Over the past 20 years, I’ve worked with high-growth companies and global technology leaders, building sales strategies, scaling partnerships, and turning data into smarter business decisions. Whether launching partner programs, refining sales operations, or driving revenue acceleration, I believe in simplifying complexity, creating clear execution plans, and delivering measurable results.

The APR Framework: How I Help Companies Grow

At the core of my consulting approach is APR — Awareness, Purpose, and Resolve. It’s how I help businesses move from confusion and inconsistency to clarity, focus, and execution.

  • Awareness — I start by understanding your current revenue challenges, sales process gaps, and partner dynamics. This diagnostic phase is about uncovering what’s working, what’s not, and where opportunity exists.

  • Purpose — Once we know where you are, we define where you need to go. I help craft a structured plan that aligns sales, marketing, and partnerships into a clear go-to-market strategy, designed to scale.

  • Resolve — This is where strategy turns into execution. I work alongside your team to implement, measure, and optimize — building repeatable processes and operational discipline that continue to drive results long after engagement.

I focus on building frameworks that companies can rely on long after our work together is complete. This means:

  • Diagnosing what’s holding back revenue growth

  • Creating GTM strategies and sales processes that drive clarity and predictability

  • Empowering teams with operational resilience and effectiveness

  • Helping businesses reach new markets through smart, strategic partnerships

Who I Work With

I work closely with founders, sales leaders, and revenue teams at small to mid-sized tech companies who need structure, focus, and execution. Whether you’re refining your go-to-market motion, scaling through partnerships, or making sense of sales data, I bring the experience and methodology to help you move faster and smarter.

Why I Do This

I’ve always been driven by connecting people, ideas, and execution to create growth. Watching teams transform from reactive to purposeful, seeing leaders gain confidence in their strategy, and helping businesses build something sustainable — that’s what fuels me.

Let’s Talk

If you’re looking for clarity in your GTM strategy, better sales execution, or ways to unlock growth through partnerships and data, let’s connect.